Boss Rune 1 & 2



2 photographs, red and orange, sealed under plexiglass and mounted photograph
H 46,3 cm x B 30 cm (Edition of 7)
(Format 20,5 x 13)

As T-shirt: logo H 20 cm x 30 cm,
White short-sleeved

Price 500 Euro

Since 2010, Tanya Ury has been working on the research project Who’s Boss – Empire’s New Clothes, as PhD. in Humanities candidate at Leiden University, Institute for Cultural Disciplines (NL)



In the artwork Boss Rune, a double 's' in runic characters, reminiscent of the SS symbol, replaces the double 's' in a Hugo Boss logo. Beneath this motif at an angle, the emblem has been repeated in mirror form.

The colours, black, red and white in Boss Rune, while evoking the current Hugo Boss advertisements for fragrance, also remind one of the Nazi party flag. In the deconstruction and reconstruction of this particular company insignia, its history is brought to bear, for the fashion corporation Hugo Boss AG employed slave labour to produce uniforms for the Third Reich.



Concept Tanya Ury
Digital processing: David Janecek