Your Rules

A photograph sealed under plexiglass and mounted, H 56 cm x B 77 cm (Edition of 7)


Insurance value 2,000 Euro


Since 2010, Tanya Ury has been working on the research project Who’s Boss – Empire’s New Clothes, as PhD. in Humanities candidate at Leiden University, Institute for Cultural Disciplines (NL).


The filmed process of Tanya Ury's body art embroidery and parody of the Boss credo 'your fragrance, your rules' has also been captured in a video-performance Röslein Sprach…

The photographic image of the artist's stretched out hand, the word 'Boss' hand-sewn into its palm, against a table cloth background, is combined with a photo of a shop window displaying a poster advertising Hugo men's cologne 'your fragrance', on which a young man displays his hand inscribed with the handwritten logo 'your rules'.

Encoded within this digital collage are allusions to the fascist Era and the collusive activities of the fashion house Hugo Boss AG, when slave labour tailors made Nazi uniforms in the Metzingen workshop, Germany. A minimal payment in reparation was not offered until the year 2000. The Boss code of re-writing the rulebook to suit oneself, is reflected in the Boss German television advertising campaign 2004, 'your rules'.

Tanya Ury


Concept: Tanya Ury
Camera: Tanya Ury and Katja Butt
Digital processing: David Janecek

Double Portraits - a collection of works:
Hermes Insensed

Franco and Elke J. 2002
lesser is me more or less 2003
Your Rules 2004
or else 2007
Du bist Einstein 2007
doo bee doo 2007
Artistic freedom 2013