The LED displays a moving message with various combinations of the three words YOU ARE WHY. The dictum YOU ARE WHY, not only poses the most fundamental of existential questions but is also word-play - the phonetic spelling of the artist's name URY, in English.

Accompanying the sign are twelve holographic pages of quotations, framed in rows of three by four. The format emulates the Urim and Thummim, an ancient Jewish oracle. Taking issue with the 'Word' of the bible and the name of the father, which have been upheld as Law from time immemorial, from Moses until Freud, Tanya Ury attempts to locate her own position within the Judeo/Christian tradition.

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Ury has also created other artworks that might be considered visual poetry. Sonata in Sea 1999-2000 is a photo series combined with poetry and wrestlewithyourangel 2001, is a neon sign produced together with the neon sign neonazi 2001; the title of a double photo portrait lesser is me more or less 2003 plays on the name of the German Post-Impressionist Lesser Ury, as does the title of a further double portrait or else 2007, which refers to the German writer Else Ury. The title of a third photo-portrait Beelzebularin 2005 (in the Promised Land series) reveals itself to be an anagram of the biblical Bezalel Ben Uri. half dimensional - semi detached 2010, combines the first of the half dimensional poems with the photograph semi detached.

Concrete poetry in the series:

femiNINIty – femininiation 1984 & 2011
moving message 1992
Word-fore-play - Recipe for Love 1995
Sonata in Sea 1999-2000
wish 2000
wrestlewithyourangel 2001
neonazi 2001
Poker Poems 2003
elle la poésie 2003
lesser is me more or less 2003
Beelzebularin 2005
Un 2006
or else 2007
half dimensional poems 2009-2011
half dimensional - semi detached 2010
cement 2011 -
on a mat appear 2011 -
Lost Poems 2011
weißer neger (white nigger) 2011
powdercake 19.12.2004 & 15.5.2011
informed 2011
concrete party 2011
oral call 2011