Who’s Boss::
Your Rules
 

2004
A photograph sealed under plexiglass and mounted, H 56 cm x B 77 cm (Edition of 7)

Concept: Tanya Ury
Camera: Tanya Ury and Katja Butt
Digital processing: David Janecek

The filmed process of Tanya Ury's body art embroidery and parody of the Boss credo 'your fragrance, your rules' has also been captured in a video-performance Röslein Sprach…

 

The photographic image of the artist's stretched out hand, the word 'Boss' hand-sewn into its palm, against a table cloth background, is combined with a photo of a shop window displaying a poster advertising Hugo men's cologne 'your fragrance', on which a young man displays his hand inscribed with the handwritten logo 'your rules'.

Tanya Ury

 

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