Who’s Boss::
Your Rules more
 
 

Encoded within this digital collage are allusions to the fascist Era and the collusive activities of the fashion house Hugo Boss AG, when slave labour tailors made Nazi uniforms in the Metzingen workshop, Germany. A minimal payment in reparation was not offered until the year 2000. The Boss code of re-writing the rulebook to suit oneself, is reflected in the Boss German television advertising campaign 2004, 'your rules'.

Tanya Ury

 

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