Who’s Boss::
Soul Brothers & Sisters more
 
 

Spring 2005, Hugo Boss manufactured and presented a new men's cologne with the advertising campaign: Body, Mind and Soul: "Do you have what it takes to be successful? Behind the surface of every man is his soul. Sharpen your mind. Challenge your body."

The photoseries Soul Brother is a collage of the Hugo Boss "Body, Mind and Soul" advert digitally combined with portraits of people wearing Tanya Ury's T-shirt with her transformed Boss Logo design that incorporates the SS Rune. Displaying the Nazi symbol is illegal in Germany. But a complete reappraisal of history is often not made; those depicted in Soul Brother are individuals who, having discovered the history of the fashion business Hugo Boss that made Nazi uniforms, with a forced labour personnel, wished to be involved in the exposure of this fact to a wider public.

1. Soul Brother: Shaheen. Shaheen Merali, artist and Head (of the section): Exhibition, Film, New Media, House of World Cultures, Berlin, March 2005. Background: "17.3-15.5.05" by Michael Lin, foyer, House of World Cultures.
2. Soul Brother: Robert. Robert Lippok, musician, c.sides festival, Jerusalem (IL), 31.8.2006. Background: Beth Schmuel Hostel, Jerusalem.
3. Soul Brother: Alex. Alexander Nikolic, artist, film maker, performer and researcher photographed at “Open Space”, Zentrum für Kunstprojekte (Centre for Art Projects), World-Ex-Position 08 Vienna 25.4.2008 (A)
4. Soul Brother: Stefan. Stefan Lutschinger, free-lance artist and philosopher, photographed at “Open Space”, Zentrum für Kunstprojekte (Centre for Art Projects), at the World-Ex-Position 08, Vienna 25.4.2008 (A)
5. Soul Brother & Sister: Amin and Lale. Amin Farzanefar, Film and culture publicist specialising in the Middle and Near Eastern cinema and Lale Konuk, manager of the Arkadas Theatre – Stages of Diverse Culture, Cologne, 2008 (D)
6. Soul Sister: Tanja. Tanja Ostojic, interdisciplinary artist and cultural activist, at the gentrification site taking place in her neighbourhood in Berlin-Mitte, 5.11.2010
7. Soul Sister: Iris. Iris Hefets-Borchardt, Israeli-Jewish political activist, in Café Bravo, Kunstwerke, Institute for Contemporary Art, Berlin 5.11.2010
8. Soul Brother: Wayne. Wayne Yung, queer video artist, at home. in Berlin Prenzlauerberg, 6.11.2010
9. Soul Brother: Amit. Amit Epstein, video and performance artist, fashion and theatre designer at his studio, in Berlin-Schöneberg, 8.11.2010

 

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